150 untuk analis bisnis, konsultan strategi, intelijen ekonomi, lembaga riset, korporasi multinasional, hingga perencana negara

Jika Anda ingin berpikir seperti analis bisnis, konsultan strategi, intelijen ekonomi, lembaga riset, korporasi multinasional, hingga perencana negara, maka perangkat analisisnya jauh lebih luas.

Saya kelompokkan berdasarkan level pengguna dan fungsi analisisnya.

A. ANALISIS STRATEGIS DASAR

  1. SWOT Analysis

  2. TOWS Matrix

  3. SOAR Analysis

  4. Porter's Five Forces

  5. Value Chain Analysis

  6. Business Model Canvas

  7. Lean Canvas

  8. McKinsey 7S Framework

  9. VRIO Analysis

  10. Core Competency Analysis


B. ANALISIS PASAR DAN KONSUMEN

  1. TAM-SAM-SOM

  2. Customer Persona Analysis

  3. Jobs To Be Done (JTBD)

  4. Customer Segmentation

  5. Market Segmentation

  6. Customer Journey Mapping

  7. Voice of Customer Analysis

  8. Consumer Behaviour Analysis

  9. Buyer Decision Process

  10. Customer Lifetime Value (CLV)


C. ANALISIS PEMASARAN

  1. Funnel Analysis

  2. Conversion Rate Analysis

  3. Attribution Analysis

  4. AARRR Framework

  5. Marketing Mix (4P)

  6. Marketing Mix (7P)

  7. STP Analysis

  8. Brand Equity Analysis

  9. Brand Positioning Map

  10. Marketing ROI Analysis


D. ANALISIS KOMPETITOR DAN INTELIJEN BISNIS

  1. Competitive Intelligence

  2. Benchmarking

  3. Strategic Group Mapping

  4. Competitor Profiling

  5. Win-Loss Analysis

  6. Blue Ocean Strategy

  7. Red Ocean Analysis

  8. War Gaming

  9. Scenario Competition Analysis

  10. Industry Mapping


E. ANALISIS KONTEN DAN MEDIA

  1. Content Gap Analysis

  2. Topic Cluster Analysis

  3. Semantic Analysis

  4. Search Intent Analysis

  5. Content Audit

  6. Content Performance Analysis

  7. Share of Voice Analysis

  8. Media Monitoring

  9. Sentiment Analysis

  10. Narrative Analysis


F. ANALISIS SEO DAN DIGITAL

  1. SEO Opportunity Analysis

  2. Keyword Gap Analysis

  3. SERP Analysis

  4. Backlink Analysis

  5. Domain Authority Analysis

  6. Search Demand Analysis

  7. Traffic Source Analysis

  8. User Behavior Analysis

  9. Heatmap Analysis

  10. Web Analytics


G. ANALISIS PRODUK

  1. Product-Market Fit Analysis

  2. Kano Model

  3. Feature Prioritization Matrix

  4. Product Lifecycle Analysis

  5. BCG Matrix

  6. GE McKinsey Matrix

  7. Product Portfolio Analysis

  8. Ansoff Matrix

  9. Diffusion of Innovation

  10. Product Adoption Analysis


H. ANALISIS OPERASIONAL

  1. Process Mapping

  2. Business Process Analysis

  3. Root Cause Analysis

  4. Fishbone Diagram

  5. Pareto Analysis

  6. Bottleneck Analysis

  7. Six Sigma

  8. Lean Management

  9. Kaizen Analysis

  10. Total Quality Management


I. ANALISIS KEUANGAN DAN INVESTASI

  1. Break Even Analysis

  2. NPV Analysis

  3. IRR Analysis

  4. Payback Period

  5. Sensitivity Analysis

  6. Scenario Analysis

  7. Monte Carlo Simulation

  8. DCF Valuation

  9. Economic Value Added

  10. Cost Benefit Analysis


J. ANALISIS RISIKO

  1. Risk Assessment

  2. Risk Matrix

  3. Risk Heat Map

  4. FMEA

  5. PESTEL Risk Analysis

  6. Black Swan Analysis

  7. Crisis Impact Analysis

  8. Geopolitical Risk Analysis

  9. Supply Chain Risk Analysis

  10. Enterprise Risk Management


K. ANALISIS DATA DAN RISET

  1. Cohort Analysis

  2. Correlation Analysis

  3. Regression Analysis

  4. Cluster Analysis

  5. Factor Analysis

  6. Time Series Analysis

  7. Predictive Analytics

  8. Descriptive Analytics

  9. Prescriptive Analytics

  10. Diagnostic Analytics


L. ANALISIS EKONOMI MAKRO

  1. PEST Analysis

  2. PESTEL Analysis

  3. STEEP Analysis

  4. STEEPLE Analysis

  5. Economic Impact Analysis

  6. Demographic Analysis

  7. Labor Market Analysis

  8. Inflation Analysis

  9. Purchasing Power Analysis

  10. Industrial Structure Analysis


M. ANALISIS NEGARA DAN GEOPOLITIK

  1. National Power Analysis (DIME)

  2. PMESII Analysis

  3. Geopolitical Mapping

  4. Geoeconomic Analysis

  5. Resource Dependency Analysis

  6. Trade Flow Analysis

  7. Energy Security Analysis

  8. Food Security Analysis

  9. National Competitiveness Analysis

  10. Strategic Foresight Analysis


N. ANALISIS YANG SERING DIPAKAI KONSULTAN TOP DUNIA

Digunakan oleh perusahaan seperti McKinsey & Company, Boston Consulting Group (BCG), dan Bain & Company:

  1. MECE Analysis

  2. Issue Tree Analysis

  3. Hypothesis Driven Analysis

  4. Pyramid Principle

  5. Strategic Foresight

  6. Scenario Planning

  7. Three Horizons Framework

  8. Decision Tree Analysis

  9. Real Options Analysis

  10. Portfolio Optimization


O. ANALISIS YANG SERING DIPAKAI INTELIJEN DAN STRATEGI NEGARA

  1. Intelligence Preparation of Environment

  2. Center of Gravity Analysis

  3. Strategic Early Warning

  4. Network Analysis

  5. Link Analysis

  6. Actor Mapping

  7. Influence Mapping

  8. Power Structure Analysis

  9. Red Team Analysis

  10. Futures Studies


Jika tujuan Anda menjadi "pembaca realitas" (reality analyst)

Dari 150 metode di atas, saya akan memprioritaskan 20 yang paling kuat dan lintas bidang:

  1. PESTEL

  2. SWOT

  3. Porter Five Forces

  4. Value Chain

  5. Competitive Intelligence

  6. Customer Journey

  7. Jobs To Be Done

  8. TAM-SAM-SOM

  9. Scenario Planning

  10. Strategic Foresight

  11. Geopolitical Analysis

  12. Geoeconomic Analysis

  13. Network Analysis

  14. Link Analysis

  15. Systems Thinking

  16. Root Cause Analysis

  17. Monte Carlo Simulation

  18. Cohort Analysis

  19. DIME Analysis

  20. PMESII Analysis

Dua puluh alat ini dapat digunakan untuk membaca fenomena bisnis, politik, sejarah, peradaban, dakwah, ekonomi, bahkan dinamika umat Islam secara lebih komprehensif daripada hanya mengandalkan SWOT atau Porter Five Forces saja.

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