150 untuk analis bisnis, konsultan strategi, intelijen ekonomi, lembaga riset, korporasi multinasional, hingga perencana negara
Jika Anda ingin berpikir seperti analis bisnis, konsultan strategi, intelijen ekonomi, lembaga riset, korporasi multinasional, hingga perencana negara, maka perangkat analisisnya jauh lebih luas.
Saya kelompokkan berdasarkan level pengguna dan fungsi analisisnya.
A. ANALISIS STRATEGIS DASAR
SWOT Analysis
TOWS Matrix
SOAR Analysis
Porter's Five Forces
Value Chain Analysis
Business Model Canvas
Lean Canvas
McKinsey 7S Framework
VRIO Analysis
Core Competency Analysis
B. ANALISIS PASAR DAN KONSUMEN
TAM-SAM-SOM
Customer Persona Analysis
Jobs To Be Done (JTBD)
Customer Segmentation
Market Segmentation
Customer Journey Mapping
Voice of Customer Analysis
Consumer Behaviour Analysis
Buyer Decision Process
Customer Lifetime Value (CLV)
C. ANALISIS PEMASARAN
Funnel Analysis
Conversion Rate Analysis
Attribution Analysis
AARRR Framework
Marketing Mix (4P)
Marketing Mix (7P)
STP Analysis
Brand Equity Analysis
Brand Positioning Map
Marketing ROI Analysis
D. ANALISIS KOMPETITOR DAN INTELIJEN BISNIS
Competitive Intelligence
Benchmarking
Strategic Group Mapping
Competitor Profiling
Win-Loss Analysis
Blue Ocean Strategy
Red Ocean Analysis
War Gaming
Scenario Competition Analysis
Industry Mapping
E. ANALISIS KONTEN DAN MEDIA
Content Gap Analysis
Topic Cluster Analysis
Semantic Analysis
Search Intent Analysis
Content Audit
Content Performance Analysis
Share of Voice Analysis
Media Monitoring
Sentiment Analysis
Narrative Analysis
F. ANALISIS SEO DAN DIGITAL
SEO Opportunity Analysis
Keyword Gap Analysis
SERP Analysis
Backlink Analysis
Domain Authority Analysis
Search Demand Analysis
Traffic Source Analysis
User Behavior Analysis
Heatmap Analysis
Web Analytics
G. ANALISIS PRODUK
Product-Market Fit Analysis
Kano Model
Feature Prioritization Matrix
Product Lifecycle Analysis
BCG Matrix
GE McKinsey Matrix
Product Portfolio Analysis
Ansoff Matrix
Diffusion of Innovation
Product Adoption Analysis
H. ANALISIS OPERASIONAL
Process Mapping
Business Process Analysis
Root Cause Analysis
Fishbone Diagram
Pareto Analysis
Bottleneck Analysis
Six Sigma
Lean Management
Kaizen Analysis
Total Quality Management
I. ANALISIS KEUANGAN DAN INVESTASI
Break Even Analysis
NPV Analysis
IRR Analysis
Payback Period
Sensitivity Analysis
Scenario Analysis
Monte Carlo Simulation
DCF Valuation
Economic Value Added
Cost Benefit Analysis
J. ANALISIS RISIKO
Risk Assessment
Risk Matrix
Risk Heat Map
FMEA
PESTEL Risk Analysis
Black Swan Analysis
Crisis Impact Analysis
Geopolitical Risk Analysis
Supply Chain Risk Analysis
Enterprise Risk Management
K. ANALISIS DATA DAN RISET
Cohort Analysis
Correlation Analysis
Regression Analysis
Cluster Analysis
Factor Analysis
Time Series Analysis
Predictive Analytics
Descriptive Analytics
Prescriptive Analytics
Diagnostic Analytics
L. ANALISIS EKONOMI MAKRO
PEST Analysis
PESTEL Analysis
STEEP Analysis
STEEPLE Analysis
Economic Impact Analysis
Demographic Analysis
Labor Market Analysis
Inflation Analysis
Purchasing Power Analysis
Industrial Structure Analysis
M. ANALISIS NEGARA DAN GEOPOLITIK
National Power Analysis (DIME)
PMESII Analysis
Geopolitical Mapping
Geoeconomic Analysis
Resource Dependency Analysis
Trade Flow Analysis
Energy Security Analysis
Food Security Analysis
National Competitiveness Analysis
Strategic Foresight Analysis
N. ANALISIS YANG SERING DIPAKAI KONSULTAN TOP DUNIA
Digunakan oleh perusahaan seperti McKinsey & Company, Boston Consulting Group (BCG), dan Bain & Company:
MECE Analysis
Issue Tree Analysis
Hypothesis Driven Analysis
Pyramid Principle
Strategic Foresight
Scenario Planning
Three Horizons Framework
Decision Tree Analysis
Real Options Analysis
Portfolio Optimization
O. ANALISIS YANG SERING DIPAKAI INTELIJEN DAN STRATEGI NEGARA
Intelligence Preparation of Environment
Center of Gravity Analysis
Strategic Early Warning
Network Analysis
Link Analysis
Actor Mapping
Influence Mapping
Power Structure Analysis
Red Team Analysis
Futures Studies
Jika tujuan Anda menjadi "pembaca realitas" (reality analyst)
Dari 150 metode di atas, saya akan memprioritaskan 20 yang paling kuat dan lintas bidang:
PESTEL
SWOT
Porter Five Forces
Value Chain
Competitive Intelligence
Customer Journey
Jobs To Be Done
TAM-SAM-SOM
Scenario Planning
Strategic Foresight
Geopolitical Analysis
Geoeconomic Analysis
Network Analysis
Link Analysis
Systems Thinking
Root Cause Analysis
Monte Carlo Simulation
Cohort Analysis
DIME Analysis
PMESII Analysis
Dua puluh alat ini dapat digunakan untuk membaca fenomena bisnis, politik, sejarah, peradaban, dakwah, ekonomi, bahkan dinamika umat Islam secara lebih komprehensif daripada hanya mengandalkan SWOT atau Porter Five Forces saja.
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